Dream Lab
Supporting each other to live our dreams
A safe space for ambitious, driven women who feel called to something bigger - where you can explore business ideas, develop strategy and receive feedback, before committing to major life changes.
Supporting Your Dreams
10+
Years supporting women to fulfil dreams
25+
Years leading people and teams
250+
Women helped transition from a career to purpose-driven work
Specializing in gradual transition
because dramatic leaps aren't always the answer
Dream Lab: Your Ongoing Journey with a Community That Gets It
Step 1 - Do not stress
If you want to start doing what you love, please do not freak out. Please do not say to yourself that you don't know business. Please do not think that you are not good enough.
Step 2 - This is only the start
Your life will be richer, more fulfilling, more satisfying when you follow your passion and purpose.
This isn't about "Do I leave my day job and start a business?" What we're doing is working out the transition. First you decide if you will start this adventure and how it may look. Then you join like-minded passionate women, and me, supporting each other to live their dreams.
Step 3 - Join the Lab
The Dream Lab is here to light you up, to allow you to explore and engage with your passion from the perspective of potentially creating something meaningful alongside or instead of your current work.
Step 4 Enjoy our Community
It's what makes us different: It's not just a program you complete—it's entry into an ongoing community where you meet regularly, learn together, and support each other through the real challenges of living your passion.
- We understand this awakening you're feeling isn't selfish—it's natural growth
- We work on gradual transition, not dramatic life changes (my own transition took 4 years!)
- We meet during lunch hours because that's when you have time—it doesn't cut into your precious personal life
- We are a community where you can share struggles, stories, feelings, wins, and challenges
Personalized Support
Mike combines deep empathy with practical systems to guide women through the complex challenges and logistics of midlife transition to a passion driven business."
Live Community Support
Join our online supportive community, including lunch-time sessions, where we share struggles, celebrate wins, and support each other through transition challenges
Foundation Training
Master the Dream Lab framework —the foundation that prepares you for community participation and practical action
The Dream Lab Framework
Whats Stopping You?
The biggest roadblock isn't lack of skills or passion—it's overwhelm and fear of the unknown.
After supporting hundreds of women through midlife career transitions, I've learned that you don't need more complexity. You need clarity and a step-by-step approach that doesn't feel overwhelming.
Think of what you would do if you explored your dream in a lab.
Discover Passion & Purpose: What lights you up and drives you deep down? We start here—reconnecting with what truly matters to you.
Test Mixing in Simplicity: This shields you from overwhelm and helps you focus on what matters most, not every possibility.
The Four Essential Benches in the Lab: We work at one bench at a
time.
- Bench 1: Your Inspirational Offer - What transformation do you want to create for others?
- Bench 2: Your Ideal People - Who lights you up to work with?
- Bench 3: Your Authentic Marketing - Sharing your work in ways that feel natural
- Bench 4: Your Simple Operations - Systems that support without complicating
We build bench by bench, so it's not overwhelming or stressful—just one bit at a time.
What Others Say
Biz Build Noosa
Your Entry Point: The 6-Week Foundation - $247
An adventure into the unknown, to explore the feasibility of turning your passion into something meaningful—and your gateway into ongoing community support.
For ambitious driven women transitioning from corporate life or family who have dreams they want to explore but think they might be "too crazy" to be profitable.
This 6-week foundation gets you ready for the real transformation: joining an ongoing community of like-minded women who meet regularly to support each other through actually living this transition.
It's very much a mastermind style but directed—educational, supportive and action focused; preparing you to be part of something bigger.
Your 6-week adventure in the Dream Lab:
· Week 1: Passion - Your Foundation - Reconnecting with what truly drives you and lights you up
· Week 2: Simplicity - Your secret ingredient - Making simplicity your business strategy to avoid overwhelm
· Week 3: Your Inspirational Offer - The First Bench - Deciding on your ONE thing that motivates you most
· Week 4: Your Ideal Client - The Second Bench - Who do you want to spend your time with?
· Week 5: Marketing - The Third Bench - Sharing your passion authentically in ways that energize you
· Week 6: Operations - The Fourth Bench - Simple systems that support your work without complicating your life
What you get:
· 6 live weekly sessions (1 hour each, maximum 5-8 participants for intimate connection)
· Complete Dream Lab training materials
· Access to our supportive community
· Monthly Q&A sessions with ongoing support
The outcome: By the end of six weeks, you'll decide once and for all—whether this passion stays as a hobby, becomes something you build part-time, or becomes your main focus.
This transition is different for everyone. Everyone's in a different situation with their work environment, and everyone has different passions, different purposes, different meanings for life.
The Community - $75/month (or $750/year)
For women ready to live their passion and follow their dreams
Once you've completed the Dream Lab Foundation we encourage you to join our community ongoing where we have regular calls, workshops and training. We have a community where you can bounce ideas off each other, share challenges, meet regularly, and deep dive into the areas most interesting to everyone.
We charge $75 a month for this to keep it thriving, which we feel is fantastic value because you're getting multiple sessions, sharing with like-minded people, getting all this training and support.
What makes our community special:
Lunch & Learn sessions - We meet during lunch hours because it reduces impact on our personal lives
Story sharing circles - Where struggles, wins, and insights are welcomed
Collaborative support - We're better together, and often the community members help each other more than I do
Our sessions - We aim to meet weekly, focusing on what you and our community needs
One-on-One Support - $360 (2 hour session) $285 for Community Members
This is where the real magic happens. After you've completed the Dream Lab Foundation and joined our community, you have access to discounted one-on-one support sessions with me.
The adventure you are on is ongoing; it is your new life. Please consider the sort of support that will most help you over the years.
What you get in each 2-hour session:
· Deep dive into your specific situation - We explore exactly how to turn your dream into reality
· Personalized strategy - Tailored to where you are right now, focused on your specific situation and need
· Post-session follow-up - I don't disappear after our call; you get ongoing support via text, email, or phone between sessions
· No pressure timing - Book sessions when you need them - quarterly, monthly, or ad-hoc as challenges arise
The Complete Support System
Think about this powerful combination:
· Year 1: Dream Lab Foundation ($247) + Community ($750) + 4 quarterly sessions ($1,140) = $2,137
· Year 2 and beyond: Just community ($750) + quarterly sessions ($1,140) = $1,890
You get around 5 years’ worth of support, with full flexibility for the price of a single $10,000 six-month intensive program. You get years of ongoing support, a community that becomes your network, and personalized coaching exactly when you need it most.
This approach works because:
· You're not trying to absorb everything in 6 months
· You have time to implement and come back with real challenges
· The community supports you between our sessions
· You can space out your investment over time while building sustainable income
· You're never abandoned after a program ends
This system works for you because you're committed to the journey, not just a quick fix.
Why I am Passionate about Mid Career Transitions
It took me four years to exit my corporate job. Four years from the decision to transition out to actually leaving. Then it took me two years to get back into this work that I love so much.
I might have taken a couple years off, gone skiing, enjoyed my life—but that was important because I had that experience and came back with the energy, time, and space to help others make their own transitions.
What I've learned after 10+ years of supporting transitions:
You're much better off doing gradual, thoughtful transition work than spending $10,000 on an intensive six-month program that leaves you exhausted and overwhelmed.
Compare this: $10,000 for six months of intensive work where you're extremely busy and stressed, versus spending that amount across 5-10 years while having access to community, ongoing support, one-on-one sessions and the ability to move at your own pace.
This is especially important when you're thinking about transitioning from corporate life into something more purpose driven.
f you're 55 and planning to retire at 70, you've got 15 years to live your passion and purpose.
But here's what I've seen: people who transition to purpose-driven work in their mid-50s often don't stop at 70. They're vibrant, they're connected to their community, and they just keep going. There's no retirement when you're doing work that fulfills you—there's just doing more or less as you choose.
That's what we explore in the Passion Project. Because it's always a passion project when we want to live our best life. It's always a passion project when we want to follow our dreams. It's always a passion project when we want to help others and make our communities better places.
Quick Call with Mike?
In 15 minutes I will answer any questions and explain the program. Our community is orientated to decisions and action, this is the first step
You will get a Google Meet link, but if you prefer a phone call, SMS chat or other, that is fine too!
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