Reducing anxiety with simplicity

Many clients have a long list of ideas, products, or services. It can be overwhelming and a waste of time and energy trying to do everything. It is much easier and more effective to focus on one or a few specific things that will provide the most benefit to the owner and the people they serve.

I specialize in helping entrepreneurs view their businesses from different angles and new perspectives, brainstorming to identify fresh opportunities and  possibilities. 

Entrepreneurs often seek help with marketing. However, what they really need is guidance in identifying their target market, clarifying the exact services they offer, and determining the best way to market them.

It is crucial, before marketing, to understand the options available. If you approach a marketer who specializes in SEO, they will likely advise you to optimize your website. If they focus on Facebook marketing, that will be their recommendation, and the same goes for Instagram. Few marketing agencies prioritize organic marketing, yet this can be the best option for many small businesses. Most businesses, at the very least, need some organic marketing.

It's easy to waste thousands of dollars on marketing without seeing any benefit. By following a pre-marketing process, your marketing efforts and budget will be much more effective.

The better someone understands sales, marketing, and promotion from both organic and paid perspectives, the easier and more cost-effective it becomes to implement a program. Often, once they grasp these concepts, they can manage it themselves or engage a lower-cost freelancer for specific tasks.

Sales and marketing are often confused. The sales process—filling the funnel and understanding the customer journey—is critical. We all need to know when to ‘sell’ and when to simply market, offer advice, and add value.

Developing the process is a vital part of the pre-marketing journey.

After brainstorming products and services and exploring pre-marketing strategies, it is time to create a plan and decide how to implement it. Lack of clarity and indecision are the biggest obstacles to success.

This stage allows us to visualize how the business will start, grow, and prosper over time.